So the three basic priciples of online writing are:
1) The reader rules.
2) The writing is nonlinear.
3) Structure is everything.
Now going on these three basic assumptions of what well written online journalism is, I found that bascially all major broadcasting websites are well written. One in particular being my hometown's news station, www.thebostonchannel.com
One story in general, was about a bookkeeper stealing a very large amount of money. http://www.thebostonchannel.com/news/10993027/detail.html
The way it was presented kept the reader intrigued, leading back to rule #2. They kept no secrets from the reader that I could see (rule #1), and the structure was nothing to talk bad about either.
As far as a bad example of online writing, I couldn't really find one. I think that websites do a fairly decent job of presenting their stories, that's why they're still around.
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